Alex Lasry

Alex Lasry brings over 20 years of executive leadership experience across marketing, product, and growth strategy to his role as Chief Operating Officer at Targa Property Advocates. With proven experience in building high-performing brands and delivering exceptional customer experiences, Alex works alongside the Founder and CEO to shape Targa’s vision of redefining prestige buyer advocacy in Australia.

​

Prior to Targa, Alex held senior executive roles including Chief Marketing & Product Officer at LocalAgentFinder, where he spearheaded a brand transformation that created a household name and secured recognition in the AFR Fast 100 for four consecutive years. His career spans influential positions across technology, finance, professional services and media, where he scaled businesses, built market-leading strategies, and consistently delivered measurable commercial impact.

​​

At Targa, Alex’s focus is on blending sharp commercial insight with an uncompromising dedication to service excellence. He leads the operational and marketing strategy that underpins Targa’s end-to-end offering, ensuring every client receives not just access to exclusive properties, but also a seamless, elevated experience that extends well beyond the transaction.

​​

Passionate about challenging the status quo, Alex thrives at the intersection of strategy, creativity, and customer experience. His leadership is central to Targa’s mission: to give discerning buyers the confidence, expertise, and advocacy they need to secure prestige properties with absolute discretion and success.